The Pokémon Card Business Blueprint

Who it's for

Pick your goal first. The book gives each one a reading path, an income aim and a rule for when to stop or move up.

• Side hustle

  Sell part-time without a tax surprise, and know when to stop or step up.

• Full-time seller

  Replace a salary from online and live selling, with the numbers worked backwards.

• Small business

  Hire, add channels and run on a weekly scorecard instead of gut feel.

• Community shop

  Open a shop with events, a lease you understand and a plan for the slow days.

What's inside

Eleven parts and eight appendices, with a worked example and a checklist in every chapter.

1. Part 0Start here. Pick your goal and business model, and a 90-day roadmap.
2. Part 1Business fundamentals. Bookkeeping, the P&L, the balance sheet and reading your numbers.
3. Part 2Plan the money. Startup costs, break-even, cash flow around releases, funding and your own pay.
4. Part 3Set up your business. Structure, banking, sales tax or VAT, platform reporting, insurance and consumer law.
5. Part 4Supply. Distributors, allocation, buylists and what to pay for a collection.
6. Part 5Selling channels. Whatnot, eBay, TCGplayer, Amazon, Shopify, shows and what each one leaves you.
7. Part 6The physical shop. Location, the lease, fit-out, POS, security, insurance, staff and events.
8. Part 7Operations. Grading, shipping, cross-border selling, scams and returns.
9. Part 8Marketing and AI. Local marketing, content and three AI playbooks.
10. Part 9Manage and scale. The weekly scorecard, the monthly close, stock turns, a second location and what makes a store sellable.
11. Part 10Fix, grow or stop. Rescue triage, catching up your books, staff, scaling live selling and closing well.
12. AAppendices. The Real Numbers report, dated fee tables, a resource directory, a glossary, a book list, every source, the checklists and a page on selling from other countries.

11 workbooks

Spreadsheets that do the arithmetic the chapters teach. Type your numbers in the gold cells.

• Shop Money Tracker
• Shop Money Tracker demo, filled with sample data
• Startup Cost & Break-even Planner
• Channel Net Calculator
• Grading ROI Calculator
• 13-Week Cash Flow Forecast
• Weekly Scorecard
• Inventory Tracker
• Buy-In Log
• Purchase Calculator
• Vision & 3-Year Plan

Price at launch

A video course, the Academy, follows with weekly lessons. Waitlist members hear about its founding price first.

Questions

Which edition do I get?

The US edition covers the IRS, sales tax and US platforms in dollars. The UK edition covers HMRC, VAT and the margin scheme, Royal Mail and UK platforms in pounds. Selling from elsewhere? Both editions include a page on what to check locally.

What is the Real Numbers report?

The first nine months of one real independent card shop, shared with the owner's permission: what it took to open, how sales grew, its margins and costs, and a stress test of a 30% fall in sales.

How current is it?

Every chapter carries the date its fees and rules were last checked, and every claim cites its source. Buyers get 12 months of quarterly updates.

Is it advice?

No. It is education and management tools, not legal, tax, accounting or investment advice. Use it to ask your accountant better questions.