The Pokémon Card Business Blueprint

Look inside

• 

  A.01 Worked example: Example Card Co.'s first nine months

• 

  0.04 A $50 sale, after the card cost and the fees

• 

  0.03 The 90-day roadmap and the waits that set the order

Pages from the US edition. The UK edition has the same chapters in pounds, for HMRC and VAT.

Pick your goal first

Four paths, each with the number it takes

Each path gets its own reading order, an income aim and a rule for when to stop or move up.

• Side hustle

  $5,800

  of sales a month

  to take home $1,000 a month selling online at a 25% margin. The book shows the working and when to stop or step up.

• Full-time seller

  $20,200

  of sales a month

  to replace a $36,000 take-home. That's why this path has an entry rule: a year of tracked sales first.

• Small business

  $4,000

  more sales a month

  for every $1,000 of wages when you sell online at 25%. Hire with that number in front of you.

• Community shop

  $10,600

  a month to break even

  for Example Card Co., an illustrative shop, with the owner's wage already inside its costs. Above that is profit.

Side hustle, full-time seller and small business are worked examples from chapter 0.05 of the US edition. The UK edition works them in pounds.

What's inside

Eleven parts, from the first sale to a second location

1. 0Start hereYour goal, your business model and a 90-day roadmap.
2. 1Business fundamentalsBookkeeping, the P&L and the balance sheet.
3. 2Plan the moneyStartup costs, break-even, cash flow and your own pay.
4. 3Set up your businessStructure, banking, sales tax or VAT and insurance.
5. 4SupplyDistributors, allocation, buylists and buying collections.
6. 5Selling channelsWhatnot, eBay, TCGplayer, Amazon, Shopify and shows.
7. 6The physical shopLocation, the lease, fit-out, POS, staff and events.
8. 7OperationsGrading, shipping, cross-border selling, scams and returns.
9. 8Marketing and AILocal marketing, content and three AI playbooks.
10. 9Manage and scaleThe weekly scorecard, the monthly close and a second site.
11. 10Fix, grow or stopRescue triage, catching up your books and closing well.
12. AAppendicesThe Example Card Co. worked example, dated fee tables, a glossary and every source.

Questions